What portion of brand positioning should come from the client versus your own research?
Exploring how to balance client input with independent analysis in a brand strategy engagement. In a workshop setting, how much of the brand positioning—such as brand purpose, values, and personality—should be captured directly from the client’s input, and how much should be developed or refined after conducting competitive and market research?
I’m trying to understand the right balance between listening to the client’s vision and guiding them toward a stronger, more strategic market position. How do others approach this in their workflow?
